5 UX Best Practices for eCommerce Stores

Download Now!

It’s not easy to create a winning user experience, and there is no one-size-fits-all solution to designing a perfect user experience. Still, by following best practices, you can learn to at least make your website a little if it’s frustrating to use.

Let’s dive in!

User experience seems so confusing even within the UX community as its concept and components across nearly every industry, including software design, website design, app design, and more.

There are many ways to define the user experience. As a customer, you may think about user experience as the feeling you have in the experience of a product or service. The definition of user experience can be more unambiguous. User experience encompasses all aspects of the end-users’ interaction with the company, its service, and its products. It focuses on having a deep understanding of the users, their needs, their problems, and putting solutions in the UX design.

When it comes to user experience, don’t confuse it with “usability.” Usability is mainly about the functional part of a product. It is also an essential part of the user experience. Given that, let’s take a look at the facets of the user experience illustrated by Peter Morville:

UX is growing every day, and it will become more defined. No matter what way you use to approach this field, remember to ensure users find value in what you are providing to them.

To understand the importance of user experience, take a look at the core benefits of UX investment on your business:

When you create an impeccable user experience, your site is rewarded with more conversions. In other words, visitors will be more likely to convert in high numbers if they have an excellent experience on your website.

That’s why when your site’s UX is smooth for visitors to clarify, understand, and navigate, the higher number of conversions will follow.

An easy-to-navigate website will ensure excellent user experience. Customers will leave you for your competitors if your website navigation is so complicated that they can’t find what they want while scrolling endlessly.

It’s also crucial to make it easy for people to move from one page to another page. Ensure that your pages are no more than four clicks from your homepage. Your search bar or menu bar should be easy-to-see so that visitors can figure out how they can move to a specific page or get back to the homepage quickly.

Besides, a popular pain point of mobile users when browsing a website is that the buttons are too small. It’s hard to click on those small buttons with your fingers on the smartphone screen. So make your buttons easy enough for users to deal with.

Using video is no longer a trend; it’s a must. Showing video on your website creates a variation for your content instead of altogether texting your product description or user guide.

Product description video is one of the sweeping changes in video usage on the website. As people often watch product description videos on mobile — the dominating shopping channel over desktop, it’s undoubtedly that the video of product description sparks engagement in users.

Personalization in the user interface helps you build high-quality information collection and distribute the right information to the right audience. It’s one of the best ways to take care of your customers, but also a challenging job. To step on the right track in UI personalization, look at the five categories of personalization figured out by Dr. Murray Turoff:

A large amount of a site’s bounce rate and abandonment cart is from the checkout complication.

If it’s possible, make it easy for customers to make payment via their similar payment gateways and cards. Also, it’s better to allow users to log in through their available social media accounts such as Facebook or Twitter, as it’s often more convenient.

User experience plays a prominent part in the store’s performance. As the expectation of the users is growing, they not only demand high-quality products but also call for an excellent user experience that is presented on your site’s performance. In some cases, customers buy the experience, not the products.

Investing in creating a user experience that drives conversions, builds customer loyalty, and encourages customers to spread positive word of mouth about your brand can’t be overlooked. Implement these practices effectively to boost your user experience.

Jade Nguyen is a content creator at Avada Commerce, a book lover, and a hodophile. She loves to learn skills and practical knowledge to excel at marketing, especially content marketing.

Related posts:

Lyric videos are a great way to promote your music. They’re easy to make, don’t require any fancy equipment and they can be uploaded to YouTube immediately after you’ve finished creating them. Lyric…

A major portion of digital marketing depends on Search engine marketing (SEM). Paid search marketing is one of the SEMs where you invest in strategic research for a better return on investment. Just…

Many of us have yesterdays that are full of fears, grief, regrets, and remorse. Many of us also have tomorrows that have us terrified or apprehensive. “Life is just so complicated.” “If you had my…